Japanese cuisine continues to grow in popularity abroad

Japanese cuisine continues to grow in popularity abroad by Business News Japan

Both Japanese food exports and Japanese cuisine are becoming more and more well-known around the world. The administration wants to transform the nation into an export power and has set a goal to grow exports by more than five times, from 912.1 billion in 2019 to 2 trillion in 2025 and 5 trillion in 2030.

Naturally, the success of this plan depends on winning the hearts, minds, and stomachs of customers abroad. However, achieving that goal necessitates getting beyond the hesitation of many outside of Japan to explore the culinary unknown, educating people about the enormous and diverse food culture of the nation, as well as the cuisine’s sophisticated tastes and health advantages. It also entails demonstrating to them how simple it may be to use Japanese goods and ingredients in the food they prepare at home.

Various government initiatives to help achieve these objectives have resulted in increased agricultural exports. Food exports from Japan were worth $1,238.5 billion in 2021, a 25% increase from the previous year.