Yihai Kerry Arawana Holdings Co., Ltd. : One of the most important agricultural products and food processing enterprise in China

Yihai Kerry Arawana Holdings Co., Ltd. : One of the most important agricultural products and food processing enterprise in China by Business News Japan

Yihai Kerry Group is an abbreviated name of the enterprise with Yihai Kerry Arawana Holdings Co., Ltd., as its core. Yihai Kerry Arawana Holdings Co., Ltd. is an important agricultural products and food processing enterprise in China, whose founders are Mr. Guo Henian, a famous patriotic overseas Chinese, and his nephew Mr. Guo Kongfeng.

At the end of 2020, Yihai Kerry has over 30,000 employees, with more than 60 production bases in 25 provinces, autonomous regions, and municipalities, and over 100 manufacturing enterprises, mainly involved in industries including oilseed crushing, edible oils refining, special oils, oleochemicals, sustainable multi-stage processing of rice, processing of corn, processing of wheat, processing of soybean, food materials and ingredients, and grain and oil technical research and development.

There are many famous Chinese brands under Yihai Kerry Group, such as “Arawana”, “Olivoilà”, and “Orchid”, with products covering many fields including oil, rice, flour, and condiments. Adhering to the research and development concept of nutrition, health, and safety, the Group continuously launches high-quality grain and oil products to promote the development of grain and oil industry.

Yihai Kerry has been developing sesame oil products for many years, and its product Arawana sesame oil is very popular among people due to its high quality and competitive price. Additionally, the Arawana small mill sesame oil and extra virgin sesame oil, catering to the specific market taste, have gained popularity among consumers by their strong and distinctive flavour and excellent and ensured quality.

Recently, Yihai Kerry participated in Japan Awards 2021, the well-known competition at home and abroad, and won two prizes:

Arawana Small Mill Sesame Oil

Awarded Gold by Business News Japan

East Africa, where the climate is hot and dry with plenty of sunshine all the year round, is an excellent sesame production area. The sesame produced here has high oil content, and the oil extracted has pure flavor with strong fragrance.

Mainly using sesame produced in east Africa, Arawana small mill sesame oil inherits Chinese traditional oil producing technology, grinds sesame with stone mill, and extracts the sesame oil with traditional flavor using water extraction method, an ancient technology with a long history. In the water extraction method, hot water of certain proportion is added into the ground sesame paste, substituting oil applying the principle of oil and water separation. The whole process is made by physical technology, producing oil with reddish color, mellow flavor, and distinctive fragrance.

Arawana Extra Virgin Sesame Oil

Awarded Gold by Business News Japan

Arawana extra virgin sesame oil is mainly made of sesame from high quality production area in east Africa. After the sesame is toasted and crushed physically, only the first batch of sesame oil would be collected. The product relies on moderate processing production craft and anhydrous dephosphorization technology, so as to keep more fragrance and the nutritious phospholipid, with more than 50 milligrams of natural nutrition phospholipid in every 100 grams of oil. The fragrance is therefore pure, natural and mellow.

These two products are pure sesame oil, with pure and strong fragrance. The oil could be extensively used, such as use in cold dishes, use in dipping sauce, use in soup and use in meat stuffing. Being nutrient-rich and delicious, it is a good choice for homemade food.

Interview of Mr. Xu Yongjun

The leader of sesame production line of Yihai Kerry

Question 1: Do you already export to JAPAN ? If yes, where ? If no, what type of importers & distributors are you looking for in JAPAN ?

In recent years, the sesame oil of our company has been exported to Japan in large packages, mainly sold in Yokohama, Tokyo, and Nagoya. While vigorously developing the Chinese markets, we hope that the professional importers and retailers focusing on local mainstream market consumers could promote our sesame oil product to a greater extent.

Question 2: What is the most unique and qualitative part of your products, different from competitors ?

Our group has a number of sesame oil production factories that boast professional and modern production equipment. We implement quality control throughout the whole production chain, from supplier admission, to materials procurement, production process control, and warehouse logistics, in order to ensure the safety of every bottle of oil. We have professional and strict quality and flavor control system, so as to ensure the strong and mellow fragrance of products, making the product one of the consumers’ favourite products in the market.

Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ?

Since June 2020, Arawana sesame oil has been exported to Canada and US, winning the favor and praise of the local consumers. In the future, our company will continue to supply sesame products with high quality and competitive price to consumers worldwide, and promote the selling of Arawana sesame oil series products at home and abroad.

For business cooperation and negotiation, please contact : wangjuexiang@cn.wilmar-intl.com

If you are interested in Yihai Kerry Group brand and products, please contact  zhujialin@cn.wilmar-intl.com