SORDO GIOVANNI AZIENDA AGRICOLA : Four Generations of Great Wines


The Azienda Agricola Giovanni Sordo is located in Castiglione Falletto, just a few kilometers from Alba, in the province of Cuneo, in the heart of the well-known Barolo region. It’s a family-run winery that’s now in the capable hands of Giovanni’s uncle, Giorgio, the third generation of a family that’s been tending and making wines for more than a century. The estate was established in 1912 by the great-grandfather Giuseppe, but it was his son Giovanni who, along with his wife Maria, the true witness to the family’s story, purchased several vineyards of Nebbiolo for Barolo – the Sorì in Piedmontese language – that are among the best in the Barolo wine district.

The soil in these vineyards, a compact calcareous marl, is rich in micronutrients, which, combined with the Langhe region’s unusual microclimate, provides the ideal condition for growing Nebbiolo grapes. It is a robust and difficult grape that can produce incredible wines with complex aromas and long aging potential.

The Sordo family now owns 53 hectares in Castiglione Falletto, Serralunga d’Alba, Monforte d’Alba, Barolo, Novello, La Morra, Verduno, Grinzane Cavour, and Vezza d’Alba municipalities. Sordo is unique in that it is the only winery in the Barolo wine district that can boast eight different types of Barolo – the crus – with vineyards in five different municipalities.

Sordo’s uses only last generation equipment for fermentation, storage, and bottling, as well as a massive cellar with 135 large barrels ranging in size from 50 to 120 hl, to ensure the wine’s perfect maturation and aging.

The secret of this century-old winery is the use of large barrels made of Slavonian oak: this wood, due to its gentle nature, is not invasive with the wine, allowing it to retain its authentic flavor, ensuring that what you find in your glass is the true taste of our terroir. This is what tradition means – to carry on an habit that our ancestors tought us – just like the Sordo family has been doing for more than a 100 years.

Every phase of the development, from the vineyards to the cellar, is carried out according to the tradition, which has been the family’s mainstay since its inception.

Since 2014, Sordo has designed a new cellar with an incredible tasting area, a showroom – where you can discover and purchase all of the amazing wines from all of the Barolo ranges up until 1990 – and a fully automated production line that is open to the public.

Very recently, SORDO GIOVANNI AZIENDA AGRICOLA has joined JAPAN Awards 2021 and won GOLD Medal award in this prestigious competition:


Awarded Gold by Business News Japan

This Barolo is a blend made with grapes from vineyards other than the ones used to make the Sordo’s eight well-known crus, which are distributed around five municipalities in the Barolo wine region. For centuries, the Barolo – king of wines and wine of kings – has been regarded as the best Nebbiolo offering. It is traditionally related to the Renaissance, which saw the unification of Italy. Famous politicians of the time, as well as the Royal family of Savoy, have savored this magnificent wine, which is now more than ever a reward for oenology.

Interview of Ms. ELISA RABINO  – Export Director

Question 1: Do you already export to JAPAN ? If yes, where ? If no, what type of importers & distributors are you looking for in JAPAN ?

 No yet, we are looking for an ideal partner for the distribution of Sordo Wines in Japan. We have a wide range of Piedmontese wines, but we have the widest range of Barolo Cru, so the perfect partner for us can be an importer who sells to restaurants, shop and private customers.

Sordo Winery is very adaptable to all sales channels, thanks to the large selection of Barolo Cru and prestigious back vintages .

Question 2: What is the most unique and qualitative part of your products, different from competitors ?

Sordo Winery is a family business. The Sordo Family has been tending and producing wines for more than one century. The company was established at the beginning of the 20th century by the great-father Giuseppe, but the real turn over came with his son Giovanni, who bought several vineyards of Nebbiolo for Barolo.

Currently, the company in the capable hands of Giorgio (Giovanni’s son) and his daughter Paola, is the only existing winery which can boast 8 different kinds of Barolo Cru and an incredible selection of very prestigious back vintages.

Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ?

We started exporting our wines many years ago. Our strategy is to seek the right brand positioning for this family brand. We are improving more and more the quality, the environmental sustainability and increasing our presence around the world.

To know more about SORDO GIOVANNI AZIENDA AGRICOLA please email